富豪酒店近日推出 「悅子 • 悅美」 囍月計劃的陪月住宿服務。
這個計劃可讓住客用HKD$60,800元享用一個月的酒店陪月住宿服務:-
費用包括:(1)嬰兒禮包, (2)月子營養餐, (3)調理及產後服務, (4)其他產後調理服務 (5)房間基本清潔及打掃服務 及(6)乳房按摩服務。
富豪酒店引入這個較為新穎的住宿概念與健康護理(Healthcare) 概念結合, 算是為目前仍受新冠狀肺炎疫情後期的酒店業收入提供另外一條出路。
這對富豪酒店的經營帶來一些優勢和好處:-
1. 開拓新的住宿市場, 這是繼月租計劃, 城中渡假(Staycation), 又引入了一個湛新的住宿概念, 這概念又和孕婦產後陪月護理健康服務結合, 市場區隔和目標市場定位清晰, 應可為該酒店增加一些收入。
2. 富豪酒店是第一批引入健康護理和住宿結構的酒店, 在市場上有先來者優勢(first mover advantage)。
3. 引入這個變相月租的概念, 能為富豪酒店提供一些較為穩定的月租收入和較為穩定的客源(產後孕婦客戶群)。
4. 這個概念不錯, 因為婦女及細路仔既錢是比較容易賺的。
http://stockresearch18.blogspot.com/2021/04/blog-post_25.html
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