Apple 苹果 NASDAQ: AAPL App Store生意多旺? 去年付2517亿予开发员
(图:美联社)
苹果公司表示,2021年支付给应用程式(App)开发者的金额总计600亿美元(约2517亿令吉)。
美国财经媒体CNBC说,这数字代表苹果的应用程式商店(App Store)业绩持续快速增长。
苹果周一说,自App Store2008年创立以来,到2021年底,累计付给开发者的金额达到2,600亿美元。
跳增超过33%
CNBC指出,根据苹果先前揭露过的支付给App开发者的金额,累计到2019年时是1550亿美元,到2020年是2000亿美元,可见2020年付出金额为450亿美元。
2021年跳增超过33%,至600亿美元。
苹果App Store的营运状况是投资者与分析师观察苹果“服务”事业部门动能的重要指标。
苹果对App Store上架的App抽成15至30%,所以会将营收依各App开发商的不同抽成比率扣下后,支付70至85%给开发商。
去年因为监管趋炎的压力,苹果多次变更抽成办法。目前的规定是年营收100万美元以下App开发者,抽成15%,其余维持30%。
根据市场估计,App Store里最多会有98%开发者归于被抽成15%这一类,但是他们只占总销售额一小部份。
正由于苹果抽成不再全是30%,现在不能直接以支付给开发者的钱,回推App Store营收规模。
苹果周一也提及,公司现在各类付费订户,包括Apple Music、iCloud或是经由App Store订用任何App的订户,总计有7.45亿人。
https://www.sinchew.com.my/20220111/%E8%8B%B9%E6%9E%9Capp-store%E7%94%9F%E6%84%8F%E5%A4%9A%E6%97%BA%EF%BC%9F-%E5%8E%BB%E5%B9%B4%E4%BB%982517%E4%BA%BF%E4%BA%88%E5%BC%80%E5%8F%91%E5%91%98/
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