MBSB Bank names Entropia as its first-ever media agency
MBSB Bank Bhd has appointed Entropia, part of Accenture Song, as its first-ever media agency of record to bolster the financial institution’s awareness and penetration in the market.
KUALA LUMPUR: MBSB Bank Bhd has appointed Entropia, part of Accenture Song, as its first-ever media agency of record to bolster the financial institution's awareness and penetration in the market.
Effective immediately, Entropia will work with MBSB Bank to oversee its paid media-buying strategy, planning and execution, as well as performance measurement.
MBSB Bank chief operating officer Azlina Mohd Rashad said as its current focus was on strengthening the brand post-pandemic, it had set out in search of an agency partnership to provide marketing solutions driven by innovative usage of data and breakthrough ideas.
Azlina said Entropia stood out with its understanding of customer data and ability to harness it to enhance MBSB Bank's customers' experience.
"We look forward to working with Entropia's diverse talent to bring a fresh perspective and to propel the bank forward in these challenging times.
"For a new brand like MBSB Bank, visibility is key among Malaysia's thriving population, and while building our financial technology capabilities, we hope to be top-of-mind whenever consumers consider a progressive Islamic bank for their financial needs," she said.
Entropia principal and integration (media) Soo Mei Goh said the agency was honoured to be part of MBSB Bank's journey and help its vision to be a top progressive Islamic bank.
Soo said marketing transformation was a continuous process, and Entropia believed that its data expertise, creativity, and technology prowess would boost the bank's digitalisation focus.
"Although MBSB is a new player in the banking industry, it has achieved several milestones in digital banking products and innovations to provide its customers ease of access to everyday banking. We hope to catapult the brand to greater heights through this collaboration," she said.
MBSB Bank was established in 2018 as a subsidiary of the Employees Provident Fund (EPF), following MBSB's acquisition of Asian Finance Bank.
It has since expanded into the country's second largest standalone Islamic bank.
With a majority focus on consumer banking, MBSB Bank also provides Shariah-compliant products and services in business banking and trade financing to its growing customer base of small and medium enterprise in Malaysia.
https://www.nst.com.my/business/2022/05/795931/mbsb-bank-names-entropia-its-first-ever-media-agency
Singapore Investment
-
-
-
-
Portfolio Summary for June 20252 hours ago
-
-
-
Portfolio Update Q2 202510 hours ago
-
Investing in Saudi Arabia: The Complete Guide10 hours ago
-
-
-
-
Portfolio (June 30, 2025)12 hours ago
-
Portfolio (June 30, 2025)12 hours ago
-
-
Portfolio Update June 202513 hours ago
-
-
-
-
-
-
Portfolio -- June 202516 hours ago
-
Keeping your financial matters in order17 hours ago
-
-
Month of June 202518 hours ago
-
-
June 2025 Updates20 hours ago
-
-
-
“Don’t say it already, all lousy…”23 hours ago
-
-
-
-
-
-
-
-
-
-
-
Batisht crazy!3 days ago
-
-
Will SORA crash to 1 per cent?3 days ago
-
-
-
-
Hello world!5 days ago
-
-
Cut back some exposure6 days ago
-
-
-
-
-
-
8 tips for house moving1 week ago
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
May 2025 Portfolio4 weeks ago
-
-
-
Thakral - Gem life deal finally coming?4 weeks ago
-
-
-
-
-
-
Clarity1 month ago
-
The Trump Tariffs1 month ago
-
Selling HRnet and Fiverr1 month ago
-
-
-
-
Ignore the noise and be calm2 months ago
-
-
-
-
FAQ on Quantitative Investing Part 22 months ago
-
-
-
-
Crossing the 300k Mark [in a volatile period]2 months ago
-
-
-
-
-
-
-
-
-
ETF vs Mutual Fund: Which is Better?5 months ago
-
-
-
-
-
-
-
Arigato Everyone! A Decade of Blogging!5 months ago
-
Top 10 Highlights of 20246 months ago
-
-
-
Union Square Residences8 months ago
-
-
-
STI ETF9 months ago
-
-
-
Unibet Casino Bonus Codes 20249 months ago
-
-
-
-
The Stigma against Early Retirement (FIRE)11 months ago
-
Monthly IBKR Update – June 202411 months ago
-
-
-
-
-
-
-
-
-
Feb 2024 Expenditure1 year ago
-
-
-
-
-
-
-
Monthly Summary of November 20231 year ago
-
Migration of website1 year ago
-
-
-
-
-
-
Hello SP Group, I'm Back!2 years ago
-
-
-
A New Light2 years ago
-
-
-
-
-
2022 Thoughts, Hello 2023!2 years ago
-
Series of Defaults for Maple Finance2 years ago
-
Takeaways from “Sea Change”2 years ago
-
Greed is Coming Back2 years ago
-
-
-
-
-
-
-
-
What is Overemployment3 years ago
-
Terra Hill Condo (former Flynn Park)3 years ago
-
Alibaba VS Tencent: The Battle Royale3 years ago
-
-
-
-
-
-
-
-
-
-
-
-
-