时不予我 Astro大马(ASTRO,6399,主板电讯媒体股)私有化倒计时?
假如你是Astro大马(ASTRO,6399,主板电讯媒体股)的小股东,你会希望公司现在被大股东私有化吗?
去年3月,Astro大马股价大涨之后,有媒体揣测该公司大股东阿南达克里斯南可能有意出手私有化Astro大马。不过,Astro大马当时已澄清,没有接获私有化献议。
10个月后的今天,Astro大马对业务作出不少重大变革。
该公司去年7月28日宣布推出自愿离职计划(VSS),通过节省营运成本来改善财务。这也是公司2018年12月以来另一次裁员。接下来,Astro大马去年10月11日关闭了Go Shop家庭购物频道。
尽管如此,Astro大马仍在去年12月14日交出上市11年以来首次亏损的季度业绩。其2024财政年第3季(截至10月31日止)净亏4705万令吉,上年同期为净赚580万令吉。
一连串的不利消息令Astro大马股价跌至谷底,去年12月起在历史低位(36仙)左右长期徘徊。
如今,一些Astro大马小股东或许会“期待”大股东以较高价格提出收购建议。
不过,市场分析员认为,即使Astro大马股价偏低,收购成本相对便宜,但被私有化的可能性微乎其微。
一名要求匿名的分析员接受《东方财经》电访时表示,“从Astro大马的境况来看,大股东不太可能私有化公司,因为这没有实质意义。”
他补充,除非大股东认为私有化有利于公司重组及重返正轨,否则让Astro大马除牌是没有意义的。
另外,分析员也说,付费电视服务正逐步成为“夕阳行业”,因此Astro大马要重振雄风将面临艰钜的挑战。
“Astro大马面对的其中一个问题,就是节目内容缺乏吸引力,并流失订户。串流平台崛起加剧公司的竞争压力。”
分析员续说,Astro大马可借鉴外国付费电视台的营运模式,尤其是总是能够制作优质内容的韩国付费电视台,才能重新吸引用户。
https://www.orientaldaily.com.my/news/business/2024/01/16/624754
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