MBSB Bank names Entropia as its first-ever media agency
MBSB Bank Bhd has appointed Entropia, part of Accenture Song, as its first-ever media agency of record to bolster the financial institution’s awareness and penetration in the market.
KUALA LUMPUR: MBSB Bank Bhd has appointed Entropia, part of Accenture Song, as its first-ever media agency of record to bolster the financial institution's awareness and penetration in the market.
Effective immediately, Entropia will work with MBSB Bank to oversee its paid media-buying strategy, planning and execution, as well as performance measurement.
MBSB Bank chief operating officer Azlina Mohd Rashad said as its current focus was on strengthening the brand post-pandemic, it had set out in search of an agency partnership to provide marketing solutions driven by innovative usage of data and breakthrough ideas.
Azlina said Entropia stood out with its understanding of customer data and ability to harness it to enhance MBSB Bank's customers' experience.
"We look forward to working with Entropia's diverse talent to bring a fresh perspective and to propel the bank forward in these challenging times.
"For a new brand like MBSB Bank, visibility is key among Malaysia's thriving population, and while building our financial technology capabilities, we hope to be top-of-mind whenever consumers consider a progressive Islamic bank for their financial needs," she said.
Entropia principal and integration (media) Soo Mei Goh said the agency was honoured to be part of MBSB Bank's journey and help its vision to be a top progressive Islamic bank.
Soo said marketing transformation was a continuous process, and Entropia believed that its data expertise, creativity, and technology prowess would boost the bank's digitalisation focus.
"Although MBSB is a new player in the banking industry, it has achieved several milestones in digital banking products and innovations to provide its customers ease of access to everyday banking. We hope to catapult the brand to greater heights through this collaboration," she said.
MBSB Bank was established in 2018 as a subsidiary of the Employees Provident Fund (EPF), following MBSB's acquisition of Asian Finance Bank.
It has since expanded into the country's second largest standalone Islamic bank.
With a majority focus on consumer banking, MBSB Bank also provides Shariah-compliant products and services in business banking and trade financing to its growing customer base of small and medium enterprise in Malaysia.
https://www.nst.com.my/business/2022/05/795931/mbsb-bank-names-entropia-its-first-ever-media-agency
Singapore Investment
-
-
-
-
-
-
-
-
-
-
-
Dubai vs. Singapore: Which City is Better?12 hours ago
-
-
Bitcoin Halving: Buy Now, Sell Later?12 hours ago
-
-
-
Today’s Deal of the day – Dobin App13 hours ago
-
-
-
-
-
-
-
-
-
-
-
-
Beware Of Scams1 day ago
-
-
-
-
-
Buying a home for face2 days ago
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Finance Investment Movement 444 days ago
-
-
-
-
Going REITs Shopping Again5 days ago
-
-
Weekly Markets Outlook5 days ago
-
Market indeed coming down6 days ago
-
Cory Diary : Dividend Q1 '246 days ago
-
-
-
-
-
-
-
-
-
Banks and Miles Report – Mar 20241 week ago
-
-
Revisiting Bitcoin1 week ago
-
-
-
-
-
-
2024 (Portfolio Update)2 weeks ago
-
-
-
-
Retirement Journey Update for March 20242 weeks ago
-
-
-
1Q 2024 Investment Strategy Update2 weeks ago
-
-
Portfolio Summary for March 20242 weeks ago
-
Reasonable Dividend Yield 2024Q22 weeks ago
-
-
-
Portfolio (March 30, 2024)3 weeks ago
-
-
-
QAF #77 - 2023 Annual Report3 weeks ago
-
Lentor Hills Residences3 weeks ago
-
Burnt out!3 weeks ago
-
-
-
Feb 2024 Expenditure3 weeks ago
-
-
Starting Our Second Property Cycle4 weeks ago
-
-
Position Update5 weeks ago
-
-
-
-
-
-
-
-
Feb 2024 Portfolio1 month ago
-
-
Summary of February 20241 month ago
-
The Market Is A Scam!1 month ago
-
-
-
-
-
-
-
-
Options Trading Journal Jan 20242 months ago
-
-
-
-
-
-
-
-
End of 2023 Review3 months ago
-
-
Year 2023 DIYQuant Portfolio Performance Report3 months ago
-
Monthly Summary of November 20234 months ago
-
3 Simple Poker Strategies for Beginners4 months ago
-
Migration of website4 months ago
-
-
Abandon REITS?4 months ago
-
-
-
-
-
-
-
-
-
August 2023 Portfolio Updates7 months ago
-
-
-
-
Hello SP Group, I'm Back!9 months ago
-
-
-
-
A New Light11 months ago
-
-
-
-
-
-
-
Demoralized1 year ago
-
2022 Thoughts, Hello 2023!1 year ago
-
Series of Defaults for Maple Finance1 year ago
-
Takeaways from “Sea Change”1 year ago
-
-
Greed is Coming Back1 year ago
-
-
-
-
-
-
-
-
-
-
-
What is Overemployment1 year ago
-
-
-
-
-
-
-
-
-
-
-