Two types of investment options (两种投资选择)
In terms of long term investment, they can be two types of investment options, where the options are to buy a great company at a fair price, or to buy a fair company at a great price.
Let’s talk about the first type, a great company meaning that they are a growth company, where you will see more capital expenditure put into their business. Besides, since they are still growing, their return or profit tend to be lower for now, but will eventually be very high once all their investments kicked in. However, the downside of investing into a growth company is that they often come with a relatively high PE ratio. This is due to their current weak income, that has yet to reach the expectation of fellow investors. Hence, investors are buying the future of this company, waiting for the company to perform in the future, and drag down the PE ratio.
An example can be given by looking at TESLA, that is currently trading at an 800 PE ratio. However, this does not stop the investors and funds to buy this stock because all the investors see great potential in TESLA, that electric car will eventually replace petroleum-fuel car in the future. Hence, investors are buying TESLA’s future.
On the other hand, a fair company means they are a relatively average company, but currently trading at a low PE ratio, which means below the market’s expectation. Let say the market average PE ratio is around 20 and this company is currently only trading at a 10 PE ratio. Then, buying this average company is the safest option as investors see that there is less probability of the price dropping further, and the return will be much more rewarding. However, the cons of buying a fair company at a great price is that investors may have to wait because a company is trading at a lower PE ratio means the majority are not willing to give this company a higher PE ratio. Hence, investors obviously have a high margin of safety and high reward-to-risk ratio, but may take time for the market to recognize it.
An example can be given by looking at MASTER, who is currently trading at 7 PE ratio. This is because the market has yet to realise this stock as we can see it has low trading volume. However, this stock might be a gem in the future if investors are able to recognize this carton packaging company that their main customer is First Solar, as renewable energy is rallying in the market.
In short, there is no absolute answer for which investment option to go for, but do bear in mind that each of the option have their own risk and opportunity. Investors shall assess each of those element before buying a stock.
我们拿个例子来看看特斯拉 (TESLA)， 它们现在的本益比高达800倍。但这并没有减少投资者以及基金对他的热诚。这是因为投资者对它的未来有一定的憧憬，也知道电子车在将来一定会取代汽油车。所以，投资者在买这家公司的未来。
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