How To Pick Dividend Growth Stocks – A Fully Revealed Model
KEY IDEAS
- An explanation of what dividend stocks can help you accomplish.
 - 5 steps to better dividend stock investing.
 - How to use the quadrant strategy.
 
Editor Note: This is a guest post from Mike who manages dividend growth stocks portfolios.
 (affiliate link) He reveals his entire dividend stock investment model 
for free in this extremely valuable, educational article. It is a 
complete system for dividend growth stock selection. Take it away Mike…
I started investing back in 2003 when the bull market made everything easy.
Between 2003 and 2006, I made enough money to buy my first house with a 25% down payment. Those were the good years.
While I spent numerous hours in front of my computer analyzing trends 
and company fundamentals to become a successful investor, many other 
investors just picked stocks based on the news and made almost the same 
returns. The economy was booming, and we were able to find stocks 
doubling within the year.
Then 2008 Happened
I was somewhat lucky when the 2008 bear market occurred because most of 
my investments were cashed out in 2007 to buy my second house. Even 
though I was still hit by a -27% drop in my portfolio, the total dollar 
loss wasn’t too bad because my account was much smaller.
Anyway, I was too busy working my way up the corporate ladder and 
completing my MBA to worry about it. I didn’t have much time to invest 
my money.
From 2003 to 2008, I had a very aggressive investing model making a few 
trades per month on average. I was fast on pulling the buy and sell 
trigger in order to generate more profit.
But after 2008, the game changed and I didn’t have enough time to 
continue with my original investing plan. Plus, losing 27% of my 
portfolio in one quarter had left a sour taste in my mouth. This is what
 drove me, in 2010, to develop the dividend investing strategy I share 
with you here.
How I Developed My Own Dividend Growth Model

Over the past 4 years, I’ve continuously tweaked my dividend investing strategyto achieve two goals:
- Build a powerful portfolio– able to generate both capital and dividend growth
 - Keep it simple but efficient– I wanted to build a simple investing system that works consistently
 
I’ll tell you upfront, I don’t hold the key to becoming a millionaire 
through dividend investing. I still make mistakes, but they are rarer 
and smaller than most investors. This is how I was able to beat the 
market in 2012 & 2013 with my dividend stock picks.
In 2012, I wrote a very popular book about dividend growth investing, Dividend Growth: Freedom Through Passive Income
,
 and received hundreds of emails. People wanted to take charge of their 
investment portfolio because they were upset about their advisors’ 
inability to answer their questions and/or the high fees they were 
paying. And while I received many different questions, two main points 
kept coming up:
- The lack of time to build and manage a solid dividend stocks portfolio
 - A systematic method for buying and selling dividend stocks.
 
This is when I realized that I had battled with  the same issues and 
found a way to solve these two essential investing problems. Over the 
past four years, I’ve worked on an investing strategy that doesn’t take 
me forever to apply and tells me when to buy and when to sell stocks.
Below I will share that same dividend growth model with you. It’s the same model I’ve used that has performed so well over the past few years.
A Dividend Growth Model That Works
As I’ve previously mentioned, my investing strategy is built on a simple
 but efficient model. It is relatively straightforward and easy to 
implement, but it requires discipline. That is the success of my 
strategy.
Let me break it down step-by-step for you:
Step 1 – Start with Stock Filter Research
I start the investment selection process with a stock filter. I use a paid subscription to Ycharts (no
 affiliate link here) as it provides an enormous quantity of 
information. But you can achieve almost the same results with a free 
stock filter called FinViz.
FIN VIZ stock filter doesn’t provide the 5 year dividend growth metric. 
This is one of the reasons I use Ychart (and the fact that I can create 
multiple charts to compare several metrics at the same time!) But if you
 prefer the free way, you can still select other metrics to pick stocks 
that will show great dividend growth. Below are the metrics I use:
Valuation:
- Dividend yield: over 3%
 - P/E Ratio: under 20
 - Forward P/E Ratio: under 20
 
Company Fundamentals:
- EPS Growth next 5 years: positive
 - Return on Equity: over 10%
 - Sales Growth past 5 years: positive
 - EPS Growth past 5 years: positive
 - Payout ratio: under 70%
 
This is enough to give you a good list to work with. It’s not perfect, 
but you will discard several bad stocks in a blink of an eye with these 
filters. (Editor Note: This approach is called stock factor modelling. It will be discussed in greater depth in future posts and podcasts.)
Step 2 – Sort For Sales and Earnings Per Share
Everyone first wants to look at dividend payouts, but I think it’s more 
important to look at revenues and earnings. If sales are not up, chances
 are profits won’t keep an uptrend. It’s really common sense: if you 
can’t generate sufficient cash then how can you pay dividends?
The relationship between sales evolution and earning per shares will tell you 3 things:
- How is the company’s main market doing (are sales growing?)
 - How are the company’s profits growing (are they making more profit or not?)
 - How are the company’s margins doing (if the sales and EPS graph don’t head in the same direction that can be a red flag)
 
Below is an example of a combination of EPS and Revenues graph with two different companies in the same industry.
The first is Procter & Gamble (PG)
As you can see right away, there is a call to action to dig deeper 
inside the financial statements; the sales are going up but the EPS is 
trailing behind. There must be something hurting the margins or special 
expenses that won’t happen in the future. You need to get these facts 
straight before you can consider buying this stock.
However, if you look at Colgate-Palmolive (CL) you will find a more consistent trend (but not perfect):
Step 3 – Analyze Dividend Growth History
Now that you’ve created a list of companies able to pay dividends over the long haul, it’s time to perform some deeper analysis.
The process of choosing final “buy” candidates from your screener list 
can’t be formulated in a rules-based structure here because it will be 
different for every investor based on risk preferences, portfolio 
objectives, and personal preferences. Instead, what I will do is provide
 several ideas for you to consider in developing a selection process 
that specifically matches your objectives.
The first thing to do when choosing final “buy” candidates is to 
download the company’s financial statements. Often, you will find an 
“Investor Fact Sheet” or “Recap” giving you some key ratios such as 
Earnings per Share, Sales, Profit, and Dividend Payouts over past years.
If you can’t access this information from investor fact sheets then 
you’ll have to dig inside the company financial statements. Another 
alternative is the annual report because it will provide more than one 
year of information with all the necessary numbers already calculated 
for you.
I like to use the past 5 years when analyzing dividend growth history. 
Also, I suggest you make a quick graph of the past 5 years’ dividend 
payouts instead of simply calculating the dividend annualized growth 
rate. This will give you a clear idea of which stocks have a strong 
dividend payout strategy compared to the others. The graph can be as 
simple as the following:
Which looks a lot better than the following:
The first graph is a good indication of a solid company that is looking 
to consistently increase its dividend year after year. You want to 
invest in companies with a favorable dividend policy.
Step 4 – Examine For Sustainability
If this seems like a lot of work, it is important to note that we are only halfway through the process. That is why I offer an affordable alternative that does all of this for you for just $15 per month. (Affiliate link) After all, if picking double digit dividend growth stocks was easy, we would all be rich!
As a quick recap, what we’ve done so far is examined past data with 
stock screeners and financial statements as an efficient way to clear 
out the most “unreliable” stocks. Your next step in this process is to 
examine current information about the company to see if it will be able 
to increase and sustain its dividend.
- How is the Management?
 
Something that is ignored too often is the current management team. Have
 members been there for a while and are they responsible for the 
previous performance? If so, are they still on board to continue their 
good work, or are they just trying to get their golden parachute?
The management compensation system explained in the financial statements
 along with the longevity of the board will help you make up your mind 
about their competence. If you are lucky, they might even disclose their
 dividend payout philosophy for the upcoming years. If they put a lot of
 emphasis on the dividend in their financial statement then that’s a 
great sign it is a focus that will continue into the future.
- How Does the Company’s Recent Quarterly Performance Look?
 
Besides pure metrics, which we analyzed in Step #2, recent quarterly 
results will tell you if the company has been beating analysts’ 
expectations. In addition to analysts’ opinions, you can check to see if
 the company is confirming their previous sales guidance. A good site to
 get this information quickly is Reuters because
 they usually report when companies comment about their outlook for the 
upcoming year. This is a good way to interpret the current and forward 
results.
Your objective in this step is to find companies confirming or 
increasing their earnings and sales guidance for the upcoming quarters.
- What Projects Are They Currently Pursuing?
 
While you are looking for financial ratios within the financial 
statements, also look at their current and future projects as well. A 
company dominating its sector must always look towards the future. For 
example, Intel (INTC) has been dominant in the PC world. However, they 
are experiencing problems entering the tablet and smartphone sectors. 
Since PC sales are slowing down and INTC is still not able to expand 
into other markets, future growth will be harder to achieve and margins 
will likely be reduced.
I personally looked into INTC and saw that they are multiplying their 
efforts in order to expand their niche into other markets. Following 
these current projects will tell me if INTC can successfully transition 
their previous business model (being the leader in processor chips for 
PCs) to a new business model (which not only includes tablets and 
smartphones but also servers and hosting services). Again, the goal is 
sustainability of the dividend and this is yet another quality 
indicator.
Step 5 – Look To The Future
All of this analysis of past data and company fundamentals serves one 
purpose – to figure out if the company can continue its dividend payout 
strategy. It is not a Crystal Ball, but it’s your best indication of 
future results.
A stable evolution of past sales, earnings and dividend payout ratio are
 all positive indications for the future dividend. If the company has a 
proven ability to generate growth and manage earnings then chances are 
good that their payout ratio will remain stable over time. It’s 
important to form your own opinion about the company instead of blindly 
believing what you read.
However, even if everything looks good, it is still important to 
remember that market and technology innovations can cause bad things to 
happen to good companies. That’s why you want to determine:
- If the company is solid enough to weather a recession?
 - What kind of impact would a sales slowdown and pressure on margins have on the dividend payout?
 - Is the company distributing all their profits (i.e. high dividend payout ratio) or is there room for bad luck?
 
Once you reach this point in the analysis then these questions are 
easily answered. That’s why it is so important to have your own opinion 
with the economic facts to back it up.
From Stocks Picks To Dividend Portfolio
Now that you’ve had fun screening stocks and sorting for fundamentals, it’s time to get serious: how do you build your portfolio?
Do you simply invest in a random selection of 20-30 stocks from your 
list and rake in the dividends? You can certainly do that (I know 
investors that have a few Dividend Aristocrats and just wait for their 
quarterly payout), but my experience says you can do a lot better with 
proper selection.
The purpose of the rest of this article is to provide you with the tools
 you need to build your portfolio from your final list. These techniques
 don’t contain the absolute truth, but they will prevent you from 
mistakenly chasing too much yield or too much growth without properly 
considering investment fundamentals.
My favorite technique is to build quadrants to compare stocks, use 
diversification to your advantage – and as a bonus – I’ll also show you 
how to cheat on your investing strategy.
How To Use The 4 Quadrant Strategy
The first thing you should do when building your portfolio is to test 
the stocks that passed the screening criteria against 4 different types 
of quadrant analysis.
Quadrant analysis techniques are used to quickly compare how stocks rank
 relative to each other. It also reveals specific shortcomings not 
easily found through other analysis techniques. What is cool about 
quadrants is that they are easy to use, easy to understand, and don’t 
require much time.
The idea of building a quadrant system is quite simple: first, you 
select two characteristics you want to compare (consider dividend yield 
and dividend payout ratio). Next, you compile the data for both 
characteristics for all stocks on your shopping list that passed the 
earlier screens. Once you have all the data, you simply position each 
stock according to its yield (on the X Axis) and their payout ratio (on 
the Y Axis). Here’s a quick example:
In this example, it is quite obvious that you would like to see as many 
of your stock picks in the #4 quadrant (high dividend yield with low 
payout ratio) as possible. The least attractive quadrant is #1 (low 
dividend yield with high dividend payout ratio). Within minutes, you can
 determine which stocks are a good addition to your portfolio and which 
are not.
Different quadrants can be used to cross-compare related data to see 
contradictions and inconsistencies thus allowing you to further narrow 
your shopping list. Companies use quadrants to position their products 
(high-end vs low-end, mass consumer vs. niche, etc.) We will use them to
 position your stock.
For example, if you hope to live off dividends one day, you need stocks that:
- Provide a healthy dividend from day one.
 - Grow their dividend over time.
 - Grow their income over time (so they can keep up with their dividend and provide you with capital growth at the same time).
 
In order to find those stocks, you would want to use the following four quadrant models…
Dividend Yield Vs. Dividend Payout Ratio
The next quadrant we will look at compares the stock’s dividend yield to
 its ability to continue paying the dividend (the dividend payout 
ratio). In other words, most dividend investors first look at dividend 
yield. But instead of chasing yield blindly, like a dog running after a 
cat that just crossed a boulevard, you should check the dividend payout 
ratio to make sure your dividend (or your dog) doesn’t get squished!
Using an actual example, I’ve pulled 10 stocks from the S&P 500 and 
the NASDAQ to show you how they compare using this first quadrant 
analysis. Here’s my data compilation:
| Ticker | Dividend Yield | Dividend Payout Ratio | 
| T | 5.63% | 259.00% | 
| CPB | 3.67% | 47.20% | 
| HRS | 2.93% | 21.60% | 
| AFL | 2.87% | 28.11% | 
| MSFT | 2.48% | 23.33% | 
| BMY | 4.03% | 60.96% | 
| GIS | 3.09% | 40.56% | 
| CVX | 3.02% | 22.83% | 
| BLK | 2.93% | 43.39% | 
| GRMN | 3.83% | 59.62% | 
As you can see, you have both high and low dividend yields and payout 
ratios. That doesn’t mean, however, that all of the low yields have a 
low payout ratio and vice-versa. This is what the quadrant will show you
 at a glance:
The less attractive quadrants, in my opinion, are above the 100% line. 
It really doesn’t matter how high the dividend yield is because they’ll 
eventually have to cut the dividend or sell assets to balance the books 
when paying out more than 100%.
Since we only have one stock in that category (AT&T), I would go 
back into their financial statements and calculate their payout ratio 
myself. Unfortunately, data on payout ratios can be less than accurate 
when you use free sources (the 259% payout ratio was taken from Yahoo 
Finance back in April 2012). But T is showing such an attractive yield 
for a large utility that I think it’s worth a little bit more 
investigation to understand why the payout ratio is so unsustainably 
high.
In an ideal world, we would only pick stocks in the #4 quadrant because 
those stocks should provide high & sustainable dividend yield. 
Fortunately, many of the stocks on our list are part of this quadrant 
(GRMN, BMY, CPB, GIS & CVX) and we have three stocks very close 
(BLK, HRS & AFL). Those stocks show a great combination of good 
dividend yield with a sustainable payout ratio.
Dividend Yield Vs Dividend Growth
Once you’ve narrowed your shopping list to companies showing sustainable
 dividend levels, the next step is to sort these same companies for 
dividend yield compared to dividend growth.
The goal is to find high dividend yield-payers with low payout ratios 
that also show 5 year dividend growth. Conversely, you want to avoid 
companies with a temporarily high dividend because its price has been 
devalued due to recent news or a market downtrend.
When comparing dividend yield and dividend growth over 5 years, you want
 to pick the highest yield with the highest dividend growth. Continuing 
the same example, here is my data for the following quadrant:
| Ticker | Dividend Yield | 5 Yr Dividend Growth | 
| T | 5.63% | 5.05% | 
| CPB | 3.67% | 8.83% | 
| HRS | 2.93% | 22.69% | 
| AFL | 2.87% | 15.80% | 
| MSFT | 2.48% | 13.63% | 
| BMY | 4.03% | -2.24% | 
| GIS | 3.09% | 11.13% | 
| CVX | 3.02% | 8.86% | 
| BLK | 2.93% | 23.85% | 
| GRMN | 3.83% | 31.95% | 
You can already guess that BMY will get eliminated in this analysis. Here’s the quadrant:
This time, the most interesting quadrant is #2 because it provides 
stocks with high dividend yield and high dividend growth. GRMN is a 
great example. However, we also have BLK, HRS & AFL showing a strong
 dividend growth (over 10%) with a divided yield closer to 3%. CVX and 
CPB are close runner-ups because of decent dividend growth too (8.86% 
and 8.83%). You can see that, for a second time, MSFT is being penalized
 in this analysis due to a low dividend yield compare to other stocks.
Use this quadrant analysis to build your portfolio. More aggressive 
investors might ignore MSFT, while retirees might consider it a 
reasonable choice because of its leadership position within its industry
 accompanied by strong dividend stats.
5 Years Dividend Growth Vs. 5 Years Revenue Growth
The first two quadrants showed you stocks offering a combination of 
attractive dividend yield and dividend growth. The next two quadrants 
will take a different look at the same stocks to determine if they can 
sustain their dividend level over time.
Why compare the five years dividend growth with the five years revenue 
growth? Because the first depends on the latter. Since dividends are 
paid with after tax income, you want to make sure the company has enough
 funds to maintain its dividend payouts. More importantly, it will tell 
you more about the dividend distribution strategy of the company.
Low dividend growth combined with high revenue growth (quadrant #1) 
demonstrates that the company is in a growth stage. The company believes
 it’s best to use cash flow to push the company to another level instead
 of giving back to the shareholders. This might be good if capital gains
 are your goal, but it’s not desirable when seeking dividend growth.
Alternatively, high dividend growth with negative revenue growth 
(quadrant #4) demonstrates that something is wrong and requires further 
investigation. In these situations the company dividend payout ratio 
will increase over time, which is not a good sign for an investor.
The perfect scenario would be to find a company with a steady dividend 
growth and revenue growth at a similar level. This tells you that the 
company is growing and has the intention of giving money back to its 
shareholders at the same time. Staying with the same sample stock list, 
below is the data:
| Ticker | 5 Yr Dividend Growth | 5 Yr Revenue Growth | 
| T | 5.05% | -18.83% | 
| CPB | 8.83% | 6.83% | 
| HRS | 22.69% | 21.91% | 
| AFL | 15.80% | 7.20% | 
| MSFT | 13.63% | 17.63% | 
| BMY | -2.24% | 28.37% | 
| GIS | 11.13% | 13.27% | 
| CVX | 8.86% | 11.50% | 
| BLK | 23.85% | 26.17% | 
| GRMN | 31.95% | 2.61% | 
Before looking at the quadrant, you can already see that BLK and HRS are
 following an interesting trend on both revenue and dividend growth. Now
 let’s take a look at the big picture:
Notice how things get clear on a great graph?
We have only 2 stocks in quadrant #2 showing both strong dividend and 
revenue growth; however, we also have 3 interesting stocks (MSFT, GIS 
& CVX) in quadrant #1 showing a great combination. We can also see 
that BMY & T are far from being in a strong position in this 
quadrant. GRMN obviously shows a shift in direction while they have 
decided to become a “strong dividend-payer” over the past several years.
 This is quite logical for an established company with a lot of cash 
flow (after powerful dividend growth over 5 years, their payout ratio is
 now at 59%).
P/E Ratio Vs. 5 Year Income Growth
The last quadrant (but not the least) compares the P/E ratio with 5 year
 income growth. It’s like comparing future assumptions with past 
results.
The P/E ratio is the current evaluation of a stock by the market – the 
future assumptions. A high P/E ratio means that the market is 
anticipating strong growth. You will more likely find overvalued stocks 
in this category (just think of RIM a few years ago). The historical P/E
 ratio of the S&P 500 is 16. Anything over 20 means the market is 
pricing in a great deal of growth making the stock much riskier for 
decline in the event of a disappointment.
On the other side, a low P/E ratio is consistent with a stock evolving 
in a mature industry, or occurs when a stock is undervalued. It is 
obviously tricky to determine which stocks are priced correctly or not. 
Also, please keep in mind that the P/E ratio will be greatly affected by
 the stock market’s assumptions.
For example, after two years of deceiving financial results, RIM has 
traded at a P/E ratio as low as 3.81! This doesn’t mean that the company
 is undervalued; it means that the market doesn’t believe the company 
can keep up with its previous results!
This quadrant will help you find stocks with the lowest P/E ratio 
relative to the highest income growth. In other words, it helps you find
 growth without paying a premium.
| Ticker | P/E Ratio | 5 Yr Income Growth | 
| T | 14.33 | 19.59% | 
| CPB | 12.44 | 0.09% | 
| HRS | 9.61 | 8.17% | 
| AFL | 7.28 | 20.20% | 
| MSFT | 11.9 | 11.21% | 
| BMY | 15.07 | 6.41% | 
| GIS | 16.04 | 6.29% | 
| CVX | 8.13 | 7.21% | 
| BLK | 17.29 | 23.02% | 
| GRMN | 17.4 | 14.79% | 
With this quadrant, look for stocks in quadrant #1 (low P/E ratio with 
positive income growth). Those stocks are more likely evolving in a 
stable environment (this is why their P/E ratio is lower) making them 
lower risk, but with income growth (so they are able to increase their 
dividends). Those types of companies will likely only become stronger 
over time:
This quadrant highlights AFL as being the only stock with a high income 
growth and low P/E ratio. This is also related to the fact that AFL is 
evolving in the financial industry. Stocks like BMY and GIS are quite 
deceiving because they are trading at higher P/E ratios without showing 
strong income growth.
This quadrant will help you choose stocks in terms of their past growth 
showing how much you are paying for expected future growth. For example,
 GRMN had an interesting 5 year growth and is expected to grow in the 
future… unless the stock is overvalued. As long as you stay under a P/E 
of 20, you should be playing in a relatively safe playground.
Cross Referencing the Quadrants
Now that you know how to use the four quadrants, the most important thing is touse all four of them!
Don’t get complacent and use one or two comparative measures. Use all 
four of them to paint a complete picture. Don’t jump to a conclusion and
 don’t be afraid to look into financial statements once in a while to 
understand how a stock might be less attractive in one quadrant compared
 to the others.
By cross referencing the 4 quadrants, you will find certain stocks that 
keep showing up with desirable combinations of characteristics such as 
GRMN, BLK and AFL. While none of the 10 stocks are strong in all 
aspects, those 3 stocks have a better “batting average” than the others.
Other stocks might look promising based on the fact that they passed the
 screener and measured well on a couple different quadrants thus 
requiring deeper research to understand the inconsistencies. Stocks on 
the “to be researched further” list include CVX, MSFT and HRS. These are
 three mature companies leading their respective markets. They should be
 on your “stocks on the radar list” according to the screener and 
quadrant analysis.
Finally, you have other stocks that didn’t quality half of the time or 
more (T, BMY, GIS and CPB). I would just eliminate these because they 
miss the target on important metrics. It doesn’t mean that they are not 
interesting stocks, but when your goal is reliable dividend growth there
 are better purchases.
So out of 10 stocks and 4 quadrants, you have:
- 3 very interesting picks (GRMN, BLK & AFL)
 - 3 “further research” picks (CVX, MSFT & HRS)
 - 4 “not very interesting” picks (T, BMY, GIS, CPB)
 
Doing this exercise can require some time as you first need to put all 
of your stocks in an excel spread sheet, then find all the metrics and 
create your quadrants. In order to do it, here’s a very easy tutorial 
for excel users:
- Create a table as shown in this book (ticker, metric #1, metric #2)
 - Select data only in metric #1 and metric #2 (the 2 columns)
 - Click on “insert”, then “other charts” and select “X Y (Scatter)”
 
- You’ll get your points in a graph. You select Chart Layouts and take the circled one in the second line of options.
 
- Then, you simply have to print it and add the stock name besides each dot and you have your quadrant!
 
Using Dividend Stocks Rock to Facilitate Your Investing Process
If you are thinking, “Wow, that looks like a lot of work”, then you would be right.
Yes, it takes time and effort to first complete all the factor screening
 to create a dividend stock shopping list and then further sort for 
quality and consistency using company fundamentals and then quadrant 
analysis.
After teaching this method to many people the one consistent response 
was, “Interesting. I like it, but is there a way for me to just pay you 
to do it for me?”
And so that is why I’ve developed a membership web site that does exactly that.
 (Affiliate link) If you want to do it yourself, you have all the 
knowledge you need in this article. I gave it to your freely. You don’t 
need me because this is the complete recipe. Nothing held back.
However, if you want someone to do all the screening and quadrant analysis for you then I’ve built a website that does exactly that by allowing you to:
- Search through my pre-screened stock lists,
 - Monitor my model portfolio performance,
 - Read my stock commentary every two weeks,
 - Know exactly when any company in my model portfolio provides quarterly reports,
 - Benefit from my unique stock ranking system.
 
You can get to this website here and
 it simply does what I taught you here at such a low price that it 
really doesn’t make sense for you to do it yourself. (Affiliate link)
I hope you found the ideas in this article helpful for your dividend growth stocks investing strategy.
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